How Swarovski Crystal is made and what it's made of is a close family held secret. Daniel Swarovski, founder of the company, invented a new machine for cutting crystal. This machine was far superior to any of his competitors and allowed Daniel Swarovski to cut many more 'facets' into the crystal. The facets in a crystal are what make it sparkle and the more facets in the crystal the more brilliant the sparkle.
Still made in Wattens, Austria, Swarovski uses only the finest raw materials to create its crystal to guarantee the highest quality manufacturing.